Price Increase Web Hosting & Email

18 April 2018Email is the bain of our lives. Such a necessity and yet such a time waster.At The Online Marketer we have managed to offer you a basic email account as part of your web hosting package since inception but unfortunately that is about to change.Our upline provider of the hosting service (Rackspace) sold out their hosting division to Liquidweb some six months ago and all our clients were seamlessly transferred across. From our perspective this has been a very good move. Liquidweb offer the very best service to us as a reseller and to you as an end user.
To our knowledge in the last six months we have had less than 10 minutes downtime for all our clients. That’s very much better than their promise of 99% uptime. They are also very proactive in sorting problems for our clients, as seldom as we experience difficulties. And from our perspective they are fast - very fast in delivering your website data to your clients. This is a very important part of your search engine optimisation.
 
Now let's get back to emails.
 
Hackers and spammers across the globe have become very astute at sneaking in all matter of undesirable emails and we as recipients have to deal from time to time with this junk mail. You know the stuff I’m talking about. In addition, as bandwidth and speed has increased we are receiving bigger and bigger files. Your basic 1 Gig account is no longer sufficient to deal with daily mail and Liquidweb have recognised this. With immediate effect they have increased your mail box limit to 20 Meg’s from the old 1Meg limit. They have therefore had to change their email offering as part of our service to you.
 
So from next month we will be billing at the new rate.
 
Every basic hosting package will have to go up to R950 per year. This basic hosting package includes one email address. This translates to a mere R79 per month.
 
For every extra email address you will also be billed an additional R25 per month.
 
Unfortunately because we are been billed with immediate affect we will be sending you an invoice for the pro-rata difference with effect from 1 May 2018. That means for example if you have three months left on your annual contract we will invoice you for the difference between your new hosting cost less your old cost as applied to the three months.
 
What are your alternatives.
 
Life is full of choices and of course you could choose another email service. We recommend GSuite by Google as the gold standard in the industry. We use it ourselves. The cost starts at 4 Euro per email account so our service comes at a substantially lower cost. It is still a solution we would recommend.
 
You could procure alternative hosting. If you choose to follow this route we will provide your new hosts with FTP access to our servers to download your databases and website. If they require any other access or assistance we charge R500 for that service.
 
How can you save costs
 
It may be that we are hosting email addresses for people on your staff that have left the company already. In this case we can deactivate and cancel these inboxes to save you the costs. Please chat to myself if you are unsure which email addresses are still active. It is best to contact me at kirsten@theonlinemarketer.co.
 
We’ve done our best to keep your hosting costs down to a minimum over the last five years and we will continue to do so, but we will not compromise on our service. Uptime and speed are really important to you and we believe that we still offer the most cost effective service.
 
We look forward to being of service to you.

Bearded man

Beard trimming as a systems driven approach

Beard trimming and a systems driven approach

I’ve been growing a beard for a while and have had a love-hate relationship with the process. My beard gets long, misshapen, trimmed short and even shaved right off at times. Yip, but the shaved off period was scary. I didn’t recognise the human behind it.
 
It’s a bugger to keep a beard neat, and to find a good barber has been a problem. So I settled for a two-part process. I’d have my haircut at a hairdresser and then have my beard trimmed at a barber. 
 
My ex-barber, a chatty fellow, with an occasional body odour problem, served me well. Then one day he threw an off colour rant. I became very uncomfortable going to him. I didn’t feel like putting up with another rant, and I knew I would feel awkward about putting him in his place.
 
This is, after all, the guy you trust with a razor at your throat.
 

The universe conspires.

My beard got itchy and I was miserable. The kind of miserable where you want to scratch the skin off your face rather than write inspiring words. 
 
So off to my friend Google. 
 
I use beard balm from the Black Hat Beard Company, which I bought from the local home industry store. I saw from Black Hat's website that they also had a beard soap. So I popped a message to their Facebook Page and asked if there was a local outlet to collect. They offered a few suggestions. 
 
Then I threw in the question about where was the best place to go to get your beard shaped or trimmed.
 
And that’s how I met Wayne Smit. He didn’t have the soap in stock and I said that although I had just had my beard trimmed I was ready for a haircut and could I make a booking. He promised to investigate stock.
 

The appointed day

 
Wayne sat me down and discussed what I liked, what my routine was and had me off to the basin for a hair wash and head massage. 
 
All good and well. We chatted about what I do and I mentioned I was into systems and automation, particularly around marketing.
 
Well, that lead to a very interesting discussion about Michael Gerber's Book "The eMyth Revisited".
 
Turns out Wayne had given a lot of thought to how he can systemize his business. He had an eight pillar approach in place.
 
In Wayne’s business, every stylist asks their clients six questions when they arrive. Each of these questions ar designed to let the stylist know exactly what the client wants and also to allow them to identify further marketing opportunities.
 
Then the rest of the seven pillars kick in. There’s a hospitality process, a basin process, a product recommendation process, a demo process, a rebooking process, and finally a referral process. (okay I may have them mixed up but you get my drift).
 
Now I know that Wayne will do very well in his business with a bit of help but was inspired that he had read THE book and developed systems around that to benefit his business.
 
Oh and did I mention, I now have a plan on how to grow my beard in a controlled fashion. 
 
I’m all for systems.
 
 

Blue Ocean Strategy is to be found in openness on the net

One of my favorite books - Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant " talks about doing things in a new and different way.  For a business to secure it's future it needs to redefine its role and products or services to ensure success.

For a business to secure it's future it needs to redefine its role and products or services to ensure success.

Of course, competing these days in an environment where there are new communication devices and communication tools means that we are faced with a world characterised by openness.

Dan Tapscott in his much acclaimed TED Talk on the Four Principles of the Open World says that the internet has a created a new openness and a new way of doing things. There are four principles that are part of this new openness.

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