We offer leadership to people wanting to promote themselves online.
Online marketing is not just about the tools.
It is about being clear about one's objectives and having the confidence to use the tools to achieve these ends.
So most often, building a website isn't the whole solution, unless you can have the confidence to use it effectively to reach your objectives. At The Online Marketer, we strive for understanding, and we do this by offering supportive training and workflows to allow or clients to productively use the tools we create.
It is important to us that our clients have clarity on what to eliminate, what to automate and what to delegate. Marketing automation is a big part of our service offering and creating "evergreen content" is top of our agenda. Done effectively means that we create perpetual lead generating machines.
And the biggest joy is that all marketing efforts are measurable. You know exactly how much "bang for your buck" you get.
We have clients in the UK, Ireland, France, South Africa and The United States of America.
The Online Marketer grew out of a highly successful public relations and event marketing business. This specialisation became necessary to respond to shifts in the way we communicate, as a result of the launch of the internet in the 1990's.
We focus on five different areas:
- Productivity - Marketing Automation
- Website Design & Development
- Social Media Marketing
- Content Creation - Copywriting & Video Production
"The technology, although important, plays a secondary role to the the structure of the site and the content." - Mike Hendrikse
We draw on a team of strategists, graphic artists, designers, copywriters and coders to create best practice results. Our experience and the application thereof can make a remarkable difference to your business.
All our projects are managed by Kirsten Mac Ewan and Mike Hendrikse.