South Africa gets tougher on Spam

The 2012 amendments that were made to the South African Electronic Communications and Transactions Act of 2002 (“ the ECT Act”) shows that the South African Government is taking a serious approach to the issue of spam. The new amendments to the Act stipulate more severe forms of penalty to be meted out for violations […]

An Effective Web Presence

It concerns me that businesses don’t always have an effective web presence and yet they think it’s ok. Maybe I should define what I think an effective web presence is. At its most basic I think that having an effective online presence means that if someone Googles “purple widgets” and your company sells purple widgets, […]

Deal with Change in Your Work and in Your Life

Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life, is a motivational book by Spencer Johnson. The book describes change in one’s work and life and is written in the form of a parable. It remains one of the best selling business books of all time. […]

So what are your strengths… as others see it?

I’ve just been endorsed on LinkedIn for copywriting. In fact the majority of endorsements I have received on this platform have been for copywriting.  That’s pretty awesome because I consider myself an average copywriter at best. If you had to ask me what my best skills were, copywriting wouldn’t even get a mention.  In fact […]