Online Strategy

Finding your voice – Having a consistent voice is a product of strategic thinking. Do your customers, your staff and your management team all have the same idea of what it is that your organisation does?

Blue Ocean Strategy is to be found in openness on the net

One of my favorite books – Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant ” talks about doing things in a new and different way.  For a business to secure it’s future it needs to redefine its role and products or services to ensure success.For a business to secure it’s future …

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We have had to re-imagine the way we communicate

In case you have missed it the world has changed the way it communicates. In South Africa in 1984 the Facsimile machine was the latest thing, the internet only became popular in 1992, email was not in general use until a few years later and the Post Office was the main means of distributing written communication.