The internet has become a platform where we gather a whole world of knowledge at our fingertips. With over 3.5 billion Google searches done per day, we can’t deny the fact that the internet has truly changed the way we live our lives.
What does this mean for you? And what does this mean for your business?
As a contributor to this ever changing world, using the internet to acquire information about my health, fitness and well being, to spending many accumulated hours online shopping has lead me to question – Is my information that I put out there in the big internet world truly safe?
Google and Safari now have the answer to my question. They let you know when the site you are browsing on IS secure, or NOT.
How can I make my site secure?
If you don’t have an SSL certificate installed on your website, and you have email sign up forms or even a contact form on your website, the address bar will show a NOT SECURE warning.
Those visiting your site will probably leave and never return, or at best not trust the integrity of your site. This goes for all sites from standard blogs to global online shopping sites. Not only that, but it will affect your search rankings in Google.
What is an SSL Certificate?
SSL creates an encrypted connection between your web server and your visitors’ web browser allowing for private information to be transmitted without the problems of eavesdropping, data tampering, and message forgery.
To enable SSL on a website, you will need to purchase an SSL Certificate that identifies you and install it on your web server.
Having an SSL certificate will give your potential clients the peace of mind knowing that their information in secure and will not be compromised. And they will know this because Google and other internet browsers will add a secure sign up in the address bar.
Great! Another expense! Is it even worth it?
Most definately. You haven’t spent all that time building your website for Google to turn people off when all you need is an SSL Certificate.
Invest in the trust and integrity of your business.
Invest in your potential clients.
If you haven’t already made the switch, email us to discuss our necessary options.